R3: Recruitment, Retention, Reactivation
R3 stands for the Recruitment, Retention and Reactivation of outdoor recreationalists. The Texas Parks & Wildlife Department (TPWD) is participating in a National R3 collaborative effort that includes natural resource and wildlife agencies from all 50 states, as well as private industries and conservation/outdoor recreation organizations across America.
The Texas R3 Strategic Plan
The new initiative, named the Texas Recruitment, Retention and Reactivation (R3) Strategic Plan, aims to connect more Texans to outdoor recreation and carry forward these time-honored traditions to future generations. Increased participation in fishing, boating, hunting, and shooting sports brings funding so conservation agencies like TPWD can continue supporting efforts such as fish stocking, access and habitat improvements, and mentored hunting programs (which introduce new hunters to the sport in a safe environment).
Purpose of R3 Efforts
For many years, the proportion of people who hunt and fish in Texas has not kept pace with huge increases in the state population. Except for the recent pandemic-influenced surge in outdoor recreation, there hasn’t been a significant long-term increase in the total number of people participating in hunting and fishing, which could spell problems for natural resource conservation in the future. Conservation is mostly funded by these participants.
Our Goals for R3
- Create lifelong hunters, anglers, boaters and sports shooters
- Expand resources to successfully deliver nature-based conservation and recreation
- Increase public support for hunting, fishing, shooting and boating