Protect the Lakes You Love. Stop Zebra Mussels Clean, Drain and Dry

Outreach and Prevention

“Protect the Lakes You Love” Public Awareness Campaign

Boaters have an important role to play in stemming the spread of destructive invasive species that can hitch a ride and spread to another lake and have devastating recreational, environmental and economic impacts. The “Protect the Lakes You Love” public awareness campaign aims to slow or stop the spread of harmful invasive species such as giant salvinia and zebra mussels by reaching boaters at highest risk for transporting invasive species with messages aimed at motivating them to clean, drain and dry their boat, trailer and gear before traveling from lake to lake. 

Paid media for the campaign is executed each summer, primarily between Memorial Day and Labor Day when most boaters are on the water. Advertising and outreach includes billboards, pumptopper advertising at gas stations, gas station TV advertising , geo-targeted and contextually-targeted digital banner ads and pre-roll video ads, paid social media ads on Facebook and Instagram, and digital radio ads on Pandora. The campaign also includes outreach to boaters through tactics such as email blasts, inserts in boat registration mailings, boat ramp signage, earned print ads and editorial in relevant publications, outreach materials, and organic social media.

Signage

Signs are installed on the surface of boat ramps on lakes with or at high risk for getting invasive species. These signs are cleaned regularly to maximize visibility to boaters visiting the lake.

The Texas Parks and Wildlife Department also provides 32"x24" boat ramp signs to partners and controlling authorities on lakes that have zebra mussels or giant salvinia.

With an eye toward preventing new infestations, TPWD works with partners and controlling authorities on additional sign designs as needed. For example, the Department has provided signs for:

Signage has been provided to all inland Texas Paddling Trails for display at informational kiosks.

Need signs? Email our Marketing Department.  

Stop Invasive Species stencil on boat ramp

Supporting Partners

Aquatic invasive species outreach and prevention campaign in Texas is supported in part by these partners: North Texas Municipal Water District, Tarrant Regional Water District, City of Dallas Water Utilities Department, Trinity River Authority, San Jacinto River Authority, Sabine River Authority, City of Houston, Brazos River Authority, Guadalupe-Blanco River Authority, Lower Colorado River Authority, Coastal Water Authority , Upper Trinity Regional Water District, San Antonio River Authority, Lady Bird Johnson Wildflower Center