Fishing Programs R3 Map

Table of Contents

The following chart outlines the existing R3-related fishing programs against the Outdoor Recreation Adoption Model, identifying which stage(s) of the model each program addresses.

Fishing Programs R3 Map

SP Outdoor Skill / Outdoor Family Programs

  • State Parks
  • Recruitment Stages
    • Interest
    • Trial
  • Retention Stages
    • Decision to Continue
  • Reactivation Stages
    • Reactivate
  • Measurable Outcomes: Yes
  • Currently Measure: No

Angler Education: Basic Classes; Fishing Outreach Events

  • Communications / Outreach & Education
  • Recruitment Stages
    • Awareness
    • Interest
    • Trial
  • Retention Stages
    • Continue with support
    • Continue without Support
  • Reactivation Stages
    • Lapse
    • Reactivate
  • Measurable Outcomes: Yes
  • Currently Measure: No

Fishing Outreach Events

  • Recruitment Stages
    • Awareness
    • Interest
    • Trial
  • Measurable Outcomes: Yes
  • Currently Measure: No

Coastal Expo/Coastal Brigades

  • Coastal Fisheries
  • Recruitment Stages
    • Awareness
    • Interest
    • Trial
  • Measurable Outcomes: Yes
  • Currently Measure: No

Locavore Events

  • Recruitment Stages
    • Awareness
    • Interest
  • Reactivation Stages
    • Lapse
    • Reactivate
  • Measurable Outcomes: Yes
  • Currently Measure: No

Angler Recognition

  • Coastal Fisheries & Inland Fisheries
  • Recruitment Stages
    • Awareness
    • Interest
  • Retention Stages
    • Continue with support
    • Continue without Support
  • Measurable Outcomes: Yes
  • Currently Measure: No

Neighborhood Fishin’

Includes marketing with online ads, web pages in English and Spanish, emails, texting, social media, e-banners, print ads.

  • Communications & Inland Fisheries
  • Recruitment Stages
    • Awareness
    • Interest
    • Trial
  • Retention Stages
    • Decision to Continue
    • Continue with Support
    • Continue without Support
  • Measurable Outcomes: Yes
  • Currently Measure: No

Toyota ShareLunker

Includes marketing.

  • Communications & Inland Fisheries
  • Retention Stages
    • Decision to Continue
    • Continue with Support
    • Continue without Support
  • Measurable Outcomes: Yes
  • Currently Measure: No

Texas Freshwater Fisheries Center and Sea Center Texas Outreach, Education, and Exhibits

  • Coastal Fisheries & Inland Fisheries
  • Recruitment Stages
    • Awareness
    • Interest
    • Trial
  • Measurable Outcomes: Yes
  • Currently Measure: No