Ad Hoc Outreach Committee

Wednesday, 9:00 a.m., April 5, 2000

Summary of Minutes
Texas Parks and Wildlife Commission
Outreach and Education Committee
January 19, 2000

BE IT REMEMBERED that heretofore on the 19th day of January 2000, there came on to be heard matters under the regulatory authority of the Parks and Wildlife Commission of Texas, in the commission hearing room of the Texas Parks and Wildlife Headquarters complex, Austin, Travis County, Texas, beginning at 3:38 p.m. to wit:

I. COMMISSION ATTENDANCE:

Lee M. Bass, Chair
Mark Watson, Jr.
Carol E. Dinkins
Al Henry
Katharine Armstrong Idsal
Nolan Ryan
Ernest Angelo, Jr.
John Avila, Jr.
Dick Heath ( absent)

II. APPROVAL OF MINUTES: (New Committee)

III. THE FOLLOWING ITEM WAS PRESENTED FOR COMMISSION REVIEW

1. BRIEFING - New Expanded Outreach Program

Presenter: Bob Cook

Major areas of discussion:

• Review past and current TPW outreach efforts/programs and additional Outreach funding by the Legislature
• Discuss the elements of the Community outdoor Outreach Program, including staff and their specific role
• Explain identified goals/needs for increased emphasis on outreach to youth and better coordination of all outreach efforts
• Discuss the responsibilities of an Outreach Coordinator position as currently envisioned; provide time line
• Request that the Commissioners provide feedback regarding this effort

IV. OTHER BUSINESS: None

V. ADJOURNMENT: 03:55 p.m.

Committee Agenda Item No. 1
Presenter: Andrew Sansom

Outreach and Education Committee
Briefing
Chairman's Charges
April 2000

(This item will be an oral presentation.)

Committee Agenda Item No. 2
Presenters: Larry McKinney, Bob Murphy, Steve Hall, Darlene Lewis

Ad Hoc Outreach Committee
Briefing
TPW Education and Outreach Program
For the New Millennium
April 2000

I. Discussion: The briefing takes a look at a new initiative to aggressively reach new audiences, particularly those within inner cities and those not engaged in Texas Parks and Wildlife (TPW) programs, philosophies or services. TPW will initially use a three-prong approach:

1. Address education and outreach at the statewide level focusing on effective strategies to reach new audiences
   
2. Begin implementation using a regional approach, starting with Houston and Dallas/Ft. Worth
   
3. Team "Outdoor Kids" (OK) with the expanding "Community Outdoor Outreach Program" (COOP) the get people hooked on the Texas Outdoors, including: a) families, individuals and mentors and b) new volunteers, sponsors and partners.